Description
Callie Scheffer Financial Planning provides practical, personalised financial advice to individuals and families throughout the Southern Highlands. The business helps clients make more confident financial decisions across areas such as managing money, building wealth, personal insurance, superannuation and retirement planning.
Developer's Notes
For this project, I worked closely with the client, who supplied the core content and information that formed the foundation of the website. From there, I structured and refined the presentation to create a professional, easy-to-navigate website that clearly communicates the services offered and the approachable nature of the business.
I also designed the Callie Scheffer Financial Planning logo, keeping the branding simple, structured and professional to suit the financial services industry.
A major part of the brief was creating a strong connection with the Southern Highlands. Local imagery was used prominently throughout the website to give the business a clear sense of place and help reinforce its focus on providing financial advice to the local community.
The finished website is fully responsive across desktop, tablet and mobile devices, with a clean layout, strong calls to action and a consistent visual style throughout.
