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Website Health & Performance Care

Your website stays working for you—not just looking nice with our monthly health checks, performance tune-ups and ongoing optimisation for sites we built (or manage)

Your website is an active asset. Our Website Health & Performance Care keeps it evolving—delivering the best experience to every visitor and helping your online presence grow alongside your goals.

What This Service Is (and Why It Matters)

This isn’t about core updates or security patches—that’s still covered by your Hosting, Security & Maintenance package. Instead, our Website Health & Performance Care Plans focus on:

UX (User Experience) & Site Flow

UX (User Experience) & Site Flow

Using 20 years of web design experience

Leveraging 20 years’ web-design expertise, we audit how real visitors navigate your site, find information and interact with your content. Web standards and user expectations shift rapidly; this service ensures your site stays current, intuitive and visually on-trend.

SEO Refinement & Enhancements

Unmeasured

We also implement essential on-page SEO improvements. While SEO companies often provide insights and analytics, they typically leave the actual implementation to your developer (us). We take a proactive approach—making those improvements directly, so your site stays optimised without you having to manage the back and forth.

Available Plans

Light Care

up to 3 hours/month

Best for: Small businesses, tradies, local services, or anyone who just needs steady monthly attention.

  • Perfect for small brochure-style websites that don’t change often but still need a regular once-over to stay sharp.
  • We’ll check performance, page loading, SEO basics, contact forms, and plugin/core updates — catching little issues before they turn into big ones.

Standard Care

up to 5 hours/month

Best for: Active small-to-medium businesses, NDIS providers, or service-based companies keeping their content and visibility fresh.

  • Ideal for growing sites with new content being added now and then.
  • Along with the essentials, we’ll monitor user experience, run deeper SEO and speed audits, refresh outdated copy or imagery, and fix any issues that appear through normal use.

Premium Care

up to 7 hours/month

Best for: Established businesses, e-commerce stores, and organisations where the website drives leads or sales.

  • Designed for busy websites that rely on consistent updates or client interaction — where performance and uptime matter every day.
  • This plan allows for regular optimisation, analytics review, and ongoing improvements to usability, conversions, and layout.

Major Care

up to 10 hours/month

Best for: Large organisations, multi-location companies, or sites with extensive functionality (e.g. booking systems, membership portals, or large product catalogues).

  • For complex, high-traffic, or multi-section websites that need frequent hands-on attention.
  • This level covers full monthly audits, security reviews, deeper technical adjustments, and more time for proactive SEO and layout refinements.

Total Care

Get It All Done Now!

Best for: Businesses that want everything handled in one go — full tune-up, SEO overhaul, and visual refresh without waiting months.

Our Total Care Plan is designed for when you want immediate results. Instead of allocating hours across multiple months, we dedicate focused time upfront to review, repair, and revitalise your website from top to bottom — performance, SEO, design tweaks, and content updates all in one concentrated sprint.

 

How It Works

 

Choose a Support Package

Select a support package that suits your needs—3, 5, 10 or 40 hours. From your total hours, you can set your Monthly Allocation for site audits and tweaks.

Set Your Monthly Allocation

Choose a plan, deciding how many hours you’d like to reserve each month for proactive site improvements. We’ll work with you to identify the ideal amount based on your site’s needs, and you can adjust from there. 

Site Assessment & Action

At the chosen point each month, we’ll perform an audit of your site’s user flow, performance metrics and on-page SEO. We then apply any tweaks or enhancements within your allocated hours.

Approval for Major Changes

If a proposed change involves significant content edits or page-restructuring, we’ll send you a brief summary and request approval before proceeding.

Detailed Work Log & Insights

Once work is complete, you’ll receive a concise work log detailing:

  • What was changed
  • Why it was done
  • How it improves user experience, performance or search visibility

With this simple five-step process, Website Health & Performance Care gives you predictable support, transparent approvals and clear reporting—so your site stays optimised without any guesswork.

Why Continuous Front‑End Care Matters

When we built your site, we applied the very latest design, navigation and performance techniques available at that time. But in digital, “latest” is a moving target:

  • New UX patterns emerge every few months.
  • SEO best practices evolve as search engines refine their algorithms.
  • Business goals and user needs shift as your company grows.

What’s Included

Your Website Health & Performance Care Plan works hand-in-hand with your existing Support Package — but they serve two different purposes. Your Support Package is your pool of hours that you can use any time to request updates, add new content, or make design and functionality changes to your website.

Your Website Health & Performance Care Plan simply sets aside a small portion of those hours each month for proactive maintenance. This covers things like regular site audits, speed and SEO checks, mobile testing, and minor improvements that keep your website performing at its best — without you needing to request them.

If your support hours run low and there aren’t enough remaining to cover your monthly Care Plan allocation, the plan will be paused until your package is topped up. You’ll have the option to upgrade your existing package or purchase a new one to keep your care plan running smoothly.

For any major content or structural changes that go beyond your monthly allocation, we’ll always provide a quick time estimate for approval before starting.

Filter by Enhancement Type

Accessibility Compliance Check
Accessibility Compliance Check

We run basic WCAG audits to ensure your site remains inclusive and compliant.

Accessibility Compliance Check


What’s Done

  • Test colour contrast, focus order, and ARIA labels.
  • Check for missing alt text and keyboard navigation issues.
  • Provide a summary of critical and moderate accessibility fixes.
  • Implement straightforward corrections where possible.

Why It’s Valuable

Accessibility isn’t just about compliance — it’s good business.

It opens your website to everyone and strengthens SEO through better structure and metadata.

Blog Content Creation
Blog Content Creation

We write keyword-rich blog posts that boost SEO and keep your site active.

Blog Content Creation


What’s Done

  • Research topics and keywords relevant to your industry.
  • Draft and publish professional blog content using your brand tone.
  • Add internal links and proper formatting for readability.
  • Schedule posts consistently for ongoing freshness.

Why It’s Valuable

Regular blogs signal to Google that your site is alive and authoritative.

They improve organic reach and give you shareable content for social media or newsletters.

Broken Resource & Script Check
Broken Resource & Script Check

We scan for 404s, failed JavaScript/CSS loads, and mixed-content errors to keep your site clean.

Broken Resource & Script Check


What’s Done

  • Crawl the site for broken links, missing files, and failed scripts.
  • Identify deprecated CSS or JS files slowing load time.
  • Replace, update, or remove broken resources.
  • Test page load and console for smooth delivery.

Why It’s Valuable

Broken scripts or missing files hurt performance and search ranking.

Fixing them ensures your visitors see a professional, polished site every time.

Cross-Browser Compatibility Testing
Cross-Browser Compatibility Testing

We verify your key pages render and behave correctly across all major browsers.

Cross-Browser Compatibility Testing


What’s Done

  • Test layouts, animations, and functionality in Chrome, Safari, Edge, and Firefox.
  • Check older supported versions for backward compatibility.
  • Identify visual glitches or script errors unique to certain browsers.
  • Apply cross-browser fixes where required.

Why It’s Valuable

Not every user runs the latest Chrome.

Consistent performance across browsers protects your brand reputation and prevents visitors from bouncing due to broken or inconsistent layouts.

FAQ Page Updates & Expansion
FAQ Page Updates & Expansion

We update and optimise your FAQ page to capture more search traffic and help customers faster.

FAQ Page Updates & Expansion


What’s Done

  • Audit existing FAQs for outdated or missing information.
  • Add new keyword-rich Q&As based on current search trends.
  • Format with structured FAQ schema for enhanced search results.
  • Review tone and readability for clear user experience.

Why It’s Valuable

A strong FAQ page improves SEO, reduces repetitive customer queries, and positions your business as transparent and helpful — a trust-builder with Google and your visitors.

Form Functionality Testing
Form Functionality Testing

We test every form — contact, newsletter, and checkout — to ensure they work perfectly and connect correctly.

Form Functionality Testing


What’s Done

  • Test all on-site forms for submission, validation, and success/error messages.
  • Confirm that data reaches the correct destination (email, CRM, database, etc.).
  • Verify integrations such as eWay, PayPal, or Mailchimp connections.
  • Record and correct any broken form or error message issues.

Why It’s Valuable

If your forms break, your leads stop.

This check ensures your visitors can always reach you — no failed messages, no missed sales, no awkward “we didn’t get your form” moments.

Front-End SEO Touch-Ups
Front-End SEO Touch-Ups

Meta tags, heading structure, image alt text, and URL improvements that help search visibility — no confusing reports, just real fixes.

Front-End SEO Touch-Ups


What’s Done

  • Check and refine meta titles, descriptions, and headings (H1–H3).
  • Optimise image filenames and alt text.
  • Review URLs for clarity and search-friendly formatting.
  • Correct internal linking and basic schema where relevant.

Why It’s Valuable

Front-end SEO is your site’s handshake with Google. Small, accurate changes improve visibility and click-through rates without you needing a full SEO retainer.

It’s simple, practical optimisation that keeps your site ranking well and relevant.

Google Services Monitoring & Management
Google Services Monitoring & Management

We monitor Google Business, Maps, Reviews, Search Console, and Analytics to keep your visibility and data healthy.

Google Services Monitoring & Management


What’s Done

  • Check and update your Google Business Profile and Maps listings.
  • Monitor and respond to Google Reviews where required.
  • Review Search Console for crawl errors or warnings.
  • Keep Analytics tracking active and report key insights.
  • Ensure business info and structured data remain consistent.

Why It’s Valuable

Your Google presence is your digital storefront.

Regular monitoring protects your visibility, keeps data accurate, and helps you stay ahead of competitors in local and organic search.

Homepage & Key-Page Refinements
Homepage & Key-Page Refinements

Tailored tweaks to your most-visited pages, ensuring they reflect your latest offerings and brand position.

Homepage & Key-Page Refinements


What’s Done

We review your homepage and top-performing pages for clarity, structure, and conversion flow.

This includes:

  • Checking key messaging, headings, and imagery alignment with current branding.
  • Reviewing call-to-action placement and hierarchy.
  • Refining content layout for improved readability and engagement.
  • Ensuring consistent tone and design across key pages.

Why It’s Valuable

Your homepage and key pages are where most visitors form their first impression. Small adjustments — like repositioned CTAs, updated hero text, or refreshed imagery — can dramatically improve engagement and lead conversions.

Regular refinements keep your site feeling fresh, relevant, and aligned with your business as it evolves.

Image & Media Optimisation
Image & Media Optimisation

Beyond compression, we convert to modern formats and optimise for retina screens.

Image & Media Optimisation


What’s Done

  • Compress and convert large images to modern formats (WebP/AVIF).
  • Implement responsive srcset for correct delivery on all devices.
  • Review hero banners and galleries for load impact.
  • Balance file size with quality for visual consistency.

Why It’s Valuable

Images often account for more than half your page weight.

Smart optimisation speeds up loading, improves Core Web Vitals, and keeps your visual presentation crisp and professional.

Mobile Responsiveness Audit
Mobile Responsiveness Audit

We check and adjust layouts, touch targets, and fonts for a flawless experience on every device.

Mobile Responsiveness Audit


What’s Done

  • Test your site across major devices and screen sizes.
  • Adjust margins, font scaling, and spacing for readability.
  • Fix misaligned elements or overlapping images.
  • Optimise touch areas for easy navigation on phones and tablets.

Why It’s Valuable

With over 70 % of visitors browsing on mobile, a site that fails on phones is leaving money on the table.

This ensures your website looks and feels great no matter what device it’s viewed on.

Monthly UI & Navigation Audit
Monthly UI & Navigation Audit

We review menus, page layouts and calls‑to‑action to keep your site intuitive and high-converting.

Monthly UI & Navigation Audit


What’s Done

  • Examine how users navigate your site on desktop, tablet, and mobile.
  • Review menu structure, link hierarchy, and layout flow.
  • Identify friction points where users drop off or get lost.
  • Recommend and implement adjustments to improve click-throughs and engagement.

Why It’s Valuable

Your website’s usability directly impacts conversions. A confusing menu or cluttered layout can lose visitors fast.

Regular navigation audits keep your site simple, intuitive, and designed for real people - not just screens.

Page-by-Page Title, Keyword & Meta Description Analysis
Page-by-Page Title, Keyword & Meta Description Analysis

We refine page titles and metadata to improve relevance and search visibility.

Page-by-Page Title, Keyword & Meta Description Analysis


What’s Done

  • Review every page’s title, description, and keyword targeting.
  • Identify outdated or underperforming metadata.
  • Update content to align with audience intent and search trends.
  • Provide a clear before/after summary for transparency.

Why It’s Valuable

Strong metadata improves your search click-through rate and ensures your pages attract the right traffic — not just more traffic.

Schema Markup & Rich Snippets Review
Schema Markup & Rich Snippets Review

We ensure structured data (Organisation, Article, FAQ, etc.) is correctly implemented for enhanced Google listings.

Schema Markup & Rich Snippets Review


What’s Done

  • Review and validate schema markup across key pages.
  • Add or update structured data for services, FAQs, or articles.
  • Test results in Google’s Rich Results Tool.
  • Correct errors or duplicate schema entries.

Why It’s Valuable

Proper schema helps search engines understand your content.

It increases the chance of rich results — like stars, prices, or FAQs — giving your listings more space and better click-through rates in Google.

FAQs

Why weren’t these optimisations included in my initial website build?

Some of these tasks—like basic on-page SEO, responsive design and performance tuning—are part of our standard build process. However, every website project is scoped to a fixed number of build hours. Including every possible audit, test and fine-tune in that initial block would significantly increase the cost of your “day-one” website.

When you launch, the priority is getting your brand and core content live efficiently. Once your site is active, you gain valuable data on how visitors behave, which keywords drive traffic and how you stack up against competitors. That’s when the deeper audits and ongoing tweaks really pay off. Our UX & Performance Optimisation Care lets you invest in those insights over time—when they deliver the greatest return—rather than front-loading all work into the build phase.

How do you track and report my hours?

We log every minute of work against your package. After each session you receive a concise work log showing time spent per task, so you always know exactly how many hours remain.

Do unused hours roll over?

Yes. Any hours you don’t use in a given month roll over into your remaining balance, so you never lose time you’ve paid for.

Can I change my package size mid-term?

Absolutely. If you find you need more (or fewer) hours, just let us know. We can upgrade or downgrade your package, pro-rating the change to your billing cycle.

What counts as a “major change” requiring approval?

Major changes include substantial content rewrites, page‐template overhauls or new functionality. Anything that could materially alter layout, branding or user journeys will be flagged for your sign-off.

How fast will you respond to my requests?

Every request is read immediately and triaged by priority:

  • Critical (e.g. site-down errors, broken forms): Work begins within 24 hours.
  • High-priority (e.g. major UX blockers, performance regressions): Completed within 48 hours.
  • Standard improvements (e.g. minor tweaks, optimisations): Delivered within one week.

When you submit a request, we’ll confirm receipt, share its priority level and let you know the expected completion timeframe.

Can I use my hours for one-off projects outside regular audits?

Absolutely. Whether it’s a quick landing-page snippet, a CSS tweak or a small custom feature, any task you need is covered under UX & Performance Optimisation Care—it simply draws from your overall package hours. This gives you the flexibility to handle one-off requests alongside your routine site audits.

What happens when I exhaust my package hours?

UX & Performance Optimisation Care simply draws hours from your chosen support package. For example, if you have a 10-hour package and allocate 1 hour per month, that would normally cover 10 months of UX care. If you request a set of changes that takes 5 hours up front, you’ll then have 5 months of 1 hour per month remaining.

  • Adjust as you go: You can top up extra hours at your package rate whenever you need more time.
  • No surprises: We’ll alert you as you approach zero remaining hours.

This flexibility ensures you only pay for the work you need—and can spread your UX care across as many months as suits your budget and schedule.

What does “Unmeasured” mean under SEO Enhancements?

“Unmeasured” means we implement on-page SEO tweaks based on industry-proven best practices—meta tags, heading structure, image alt text, internal linking—rather than setting up and subscribing to costly third-party analytics platforms. Deep, ongoing measurement (keyword tracking, rank reports, backlink auditing) typically requires specialised software licences, which would significantly raise the price of this service.

If you require detailed rank tracking or backlink reports, we can refer you to a dedicated SEO specialist. We’ll then collaborate with them to implement the recommendations from their reports as part of your UX & Performance Optimisation Care.