Light Care

Best for: Small brochure-style sites, tradies and local services that don’t change much but still need a regular check-up.

What it does

• Starts with the essentials – speed, basic SEO checks, forms and obvious “broken bits”.
• Looks over your homepage and key pages to make sure everything still looks right and works as expected.
• Gives images a light clean-up so they’re not slowing things down.
• Over time, chips away at a simple improvement list so your site gradually gets cleaner and smoother.

How it runs

• Set up as a gentle, ongoing care plan.
• Each visit, we focus on one main area that will give you the most benefit next.
• As one-off jobs are completed, we move on to the next most important items for your site.

Timeframe

There’s no fixed timeframe – this is a month-to-month service, but it’s often used over 6–12 months for smaller sites that need slow and steady improvements rather than a big overhaul.

Key benefits

• Peace of mind that your site is still working properly.
• Affordable way to keep a smaller site tuned without a big monthly spend.
• Gradual, low-stress improvement instead of doing everything in one hit.

Your service report

At the end of each visit, you’ll receive a simple, plain-English summary of what we checked, what we fixed and what we recommend tackling next.

Light Care: Example month-by-month outline

Every site is different, but here’s an example of how we could approach the first 3 months. We’ll always adjust the order based on what will make the biggest difference for your website first.

Month 1 – Health check & quick wins

• Run a general health check on your homepage and key pages.
• Fix any obvious “broken bits” (layout issues, missing images, simple display problems).
• Test your main contact/enquiry form to make sure messages are coming through.
• Do a basic speed and page-load review and apply simple improvements.

Month 2 – Tidy-up & polish

• Give key images a light optimisation pass so they load faster.
• Clean up small visual niggles (spacing, alignment, readability) on a few key pages.
• Check links on the homepage and main navigation to ensure they still go to the right place.
• Pick one extra page to review and tidy based on visitor importance (e.g. main service page).

Month 3 – Ongoing touch-ups

• Re-check forms and key pages after any changes you’ve made since Month 1–2.
• Review basic SEO details (page titles and descriptions) on a small set of important pages.
• Address any new issues that have appeared through normal use of the site.
• Update your next priority list so you know what we’d tackle if you continue the plan.

Standard Care

Best for: Active small businesses, NDIS providers and service-based sites that add or change content from time to time.

What it does

• Includes everything in Light Care, but with more room to get things done each month.
• Gives your homepage and key service pages a regular tidy-up so they stay current.
• Checks your site on mobiles and tablets to make sure it’s easy to use on smaller screens.
• Makes sure important information is easy to find and clearly laid out.
• Works through a broader improvement list – things like metadata, FAQs and key content updates.

How it runs

• Set up as an ongoing care plan with a clear list of priorities for your site.
• Each cycle, we tackle a couple of key areas rather than just one, so your site improves faster.
• As we complete the “must do” items, we move on to “nice to have” improvements that make your site feel more polished.

Timeframe

There’s no fixed timeframe – this is a month-to-month service, but it’s often used over 3–6 months for a solid round of improvements, and can continue as a regular tune-up as your site grows.

Key benefits

• Your main pages always feel up to date and aligned with your business.
• Better experience on phones, where most people are browsing.
• Noticeable improvement over a shorter period compared with Light Care.
• Great middle-ground for businesses that are growing and want steady progress.

Your service report

After each round of work, you’ll receive a short report outlining the areas we improved, what was changed and why, plus a refreshed list of priorities for the next visit.

Standard Care: Example month-by-month outline

Every site is different, but here’s an example of how we could approach the first 3 months. We’ll always adjust the order based on what will make the biggest difference for your website first.

Month 1 – Foundations & fixes

• Run a full health check on the homepage and your main service or product pages.
• Fix obvious issues: broken layout, missing content blocks, simple script or display problems.
• Test all key forms (contact, enquiry, basic booking/sign-up if applicable).
• Check how the site looks and works on mobiles and tablets and fix any major pain points.
• Start a basic tidy-up of page titles and descriptions for your most important pages.

Month 2 – Structure, clarity & mobile experience

• Improve how information is structured on key pages so it’s easier to scan and understand.
• Refine headings and on-page wording to better reflect what you actually do now.
• Do a more detailed mobile pass on 2–3 key sections of the site.
• Continue improving page titles and meta descriptions on additional important pages.
• Review navigation labels and main menu items for clarity and simplicity.

Month 3 – SEO basics & helpful content

• Complete SEO basics on remaining priority pages (titles, descriptions, headings, alt text).
• Review and update your FAQ page or create one if it doesn’t exist.
• Check for broken links and outdated content on a wider range of pages.
• Prepare a refreshed improvement list for future months, based on how visitors are using the site.

Premium Care

Best for: Established businesses and smaller online stores where the website is a main driver of enquiries or sales, and you want steady, measurable improvement rather than just “keeping the lights on”.

What it does

• Includes everything in Standard Care, but lets us go deeper and move faster.
• Looks at how people actually move through your site – what they click, where they drop off, and which pages do the real work.
• Tweaks layouts, buttons and wording to encourage more enquiries, calls, bookings or sales.
• Checks how your site behaves in major browsers (Chrome, Safari, Edge, Firefox) so visitors get a consistent, professional experience.
• Improves how your business appears in Google by refining on-page content and behind-the-scenes extras like FAQ snippets and rich results (where suitable).
• Keeps FAQ and key information pages fresh and more helpful, so your team answers fewer repetitive questions.
• Gradually works through a larger improvement list – design polish, content clarity, performance and search visibility.

How it runs

• Set up as a regular monthly improvement cycle.
• We start with an audit, agree on a clear list of priorities, and then chip away at that list month by month.
• Each cycle, we tackle several key areas (not just one), so you see visible progress more quickly than with Light or Standard Care.
• As we complete foundation items and obvious fixes, we shift more attention into conversion improvements, polish and refinement.

Timeframe

There’s no fixed timeframe – this is a month-to-month service, but it’s often used over 3–6 months to see strong, compounding gains. Many businesses keep Premium Care running as their ongoing optimisation plan once they see the results.

Key benefits

• More visitors turning into leads or customers, not just more traffic.
• A smoother, more professional experience for repeat visitors and regular clients.
• Stronger presence in Google over time, without the cost of a full SEO agency retainer.
• A clear, ongoing improvement program instead of stop–start, one-off fixes.
• Feels like having a small, dedicated web team quietly tuning your site in the background.

Your service report

Every month you’ll receive a clear, plain-English report showing what we worked on, which pages or sections were updated, why those changes were made, any noticeable shifts in behaviour or site quality, and a simple list of priorities for the next round.

Premium Care: Example month-by-month outline

Every site is different, but here’s an example of how we could approach the first 3 months. We’ll always adjust the order based on what will make the biggest difference for your website first.

Month 1 – Audit, critical fixes & key journeys

• Run a deeper audit of your homepage, key service/product pages and main enquiry or checkout flows.
• Fix high-impact issues that could be costing you leads or sales (broken forms, confusing steps, obvious drop-off points).
• Review analytics to identify your most visited pages and where people are abandoning the site.
• Start improving page titles, descriptions and headings for your top landing pages.
• Check behaviour in major browsers (Chrome, Safari, Edge, Firefox) and address any critical inconsistencies.

Month 2 – Conversion tuning & richer search results

• Refine layouts, buttons and calls-to-action on key pages to encourage more enquiries or purchases.
• Polish the wording on important pages to make them clearer and more persuasive.
• Enhance FAQs and key information pages to reduce confusion and support common questions.
• Review and improve how your content appears in Google (e.g. using FAQ-style content or rich snippets where suitable).
• Continue SEO and usability improvements on additional high-traffic or strategic pages.

Month 3 – Ongoing optimisation & prioritised improvements

• Re-check key funnels (enquiry forms, bookings, checkout) after the first two months of changes.
• Look at updated analytics to see what’s improved and where people are still getting stuck.
• Apply further tweaks to improve conversion rates and ease-of-use based on real visitor behaviour.
• Expand improvements to secondary sections of the site (support pages, secondary services, resources).
• Provide a clear roadmap of suggested priorities if you continue the Premium Care plan beyond Month 3.